The Rise in Modern Design in Cannabis
By Rolling Up
In 2012 when Colorado and Washington became the first two states to legalize and regulate marijuana, the image of it changed in American culture drastically. Even though it’s still prohibited to transport marijuana from state to state the cannabis industry is becoming more corporate with packaging, design, and branding. If you take a look around the modern marijuana industry, the age of pots leaves and smoke art is slowly dying. Brands are gravitating toward more professional and sophisticated designs. Cannabis design is signaling that there’s a forward shift in the industry.
Legal dispensaries are being designed to showcase products and welcome conversation on cannabis. It’s sending signals for consumers and enthusiasts to view cannabis in an acceptable light. After legalization, stereotypes have slowly shattered. For example, women have been at the forefront of the new cannabis movement as consumers and industry leaders. Legal dispensaries are slowly making headway into designing spaces that are approachable, friendly, and inviting for first-timers.
As a California based company, it’s easy to get caught up in the positivity of weed, but it’s important for us to remember the stigma surrounding cannabis. For states that are not so lucky, consuming cannabis can mean the risk of losing your job, being put in jail, and having your children taken away.
Rebranding cannabis comes with social and political responsibility. Eliminating the stigma involves activism and legalization. Legalization has the power to create safer use of cannabis and wider acceptance of cannabis. If you’re in a position to get involved and join community efforts to legalize marijuana efforts, please do so.